ACORD recently developed a standardized life insurance application that will change how consumers, distributors, and carriers work through the life insurance value chain. The application offers a solution to the convoluted, time-consuming, and frustrating process of applying for life insurance policies and makes it easy to match consumers' digital expectations in 2025.
Yolanda Austin, Senior Director of L&A at ACORD, and Andy Kramer, VP and Head of Underwriting Risk & Innovation at M Financial, recently published an article in Insurance Thought Leadership that dives into the market forces that led to this innovative application, the benefits for consumers, producers, and carriers, and what the future holds for the L&A industry.
Read the full article here to learn how the ACORD Standardized Life Insurance Application was developed, its specifications, and all the industry benefits.