Business-Driven AI for Property & Casualty Insurers
By Andersen Consulting
November 2025
Artificial intelligence (AI) is rapidly reshaping the property & casualty insurance industry. Once limited to back-office automation, AI now drives strategic decision-making, risk modeling, customer engagement, and operational efficiency. Yet, as the sector invests heavily in AI, a fundamental challenge persists: how to measure its true return on investment (ROI).
Traditional financial metrics fail to capture the long-term enterprise value created by AI. The majority of this value is embedded in intangible assets including developed software, proprietary data, algorithms, and institutional know-how that remain invisible to standard accounting frameworks. As a result, the market often underestimates the actual worth of AI-driven transformation.
By treating AI as both a consumer and creator of intangible assets, Andersen Consulting’s Strategic Intangible Asset Value Accretion Model (SIAVAM) provides insurers with a rigorous methodology to quantify total value creation, not merely expense savings.